Above: 4th Annual Ed Asner and Friends Celebrity Poker Tournament to Support Autism Speaks - 2015

"I have worked closely with Phil (Warbasse Media) for around 6 or 7 years. He single handedly took on the website design and creation of the pokerwithed.com website and did a bang up job. My father Ed Asner and I would recommend Phil to anyone."

~Matt Asner / Autism Society of America

Above: 1st Annual Celebrity Poker Tournament - An Autism Speaks Event - 2017

Case Study #1 Celebrity Poker Tournament An Autism Speaks Event

Objective:

The core objective was to create a visually compelling website which would highlight celebrity attendees as well as promote and facilitate event registration, sponsorship, and prize donations.

Requirements:

From 2012 to 2017 Warbasse Design was tasked with creating glossy, responsive websites featuring videos, celebrity galleries, Google maps and a clear call-to-action for registration and ticket orders. Additional website features included sections for sponsors/advertisers, social media, event details and prize galleries enabling users to view prizes online before the event.

From 2012 to 2016 PRINT2D created digital print advertising using QR Code and NFC technology. Examples include a digital one-sheet and "talking poker chips" found in the Event Tips and Tools section of this website.

Above: 1st Annual Ed Asner & Friends Poker Tournament benefiting Autism Society of America - 2017

Case Study #2 Poker with Ed aka Ed Asner & Friends Poker Tournament benefiting Autism Society of America

Objective:

Every year the main draw for the Ed Asner & Friends Poker Tournament is the roster of high-profile celebrities who attend. Our focus was to create a state-of-the-art website which would promote celebrity attendees throughout the site. As with all tournament websites preceding it, this website was designed to facilitate event registration, sponsorship, and prize donations.

Requirements:

In 2017 Warbasse Design created a fully responsive website with an emphasis placed on social media. The site featured a celebrity video montage, celebrity gallery, and online registration and ticket ordering. A press section was also created in order to capitalize on Public Relations. Additional website features included sponsors/advertisers, event details, and a prize gallery.

Above: 4th Annual Ed Asner and Friends Celebrity Poker Tournament to Support Autism Speaks - 2016 

In 2015, after four years of provding website design and digital marketing for The Ed Asner and Friends Celebrity Poker Tournament to Support Autism Speaks, Philip Warbasse published some valuable insights via a LinkedIn article. Entitled "How to Successfully Market Your Nonprofit Event," the article unveils some of the strategies and techniques Warbasse and his team developed to promote each tournament website. Warbasse suggests some simple tips to help get the most out of your event marketing:

• Give yourself plenty of time to cultivate and reach your audience,
• Create an adaptive / responsive event website to reach the largest audience possible,
• Use social media to spread the word,
• Put it in writing and ask for what you want,
• Be unique and go big.*

Tools of the trade include a sample solicitation letter + a digital one sheet, and a look at our "talking poker chips."* Please see the full article for details and downloads.

ChipIn4Autism is NOT affiliated with Autism Speaks or Autism Society of America. Ed Asner is NOT a spokesperson for ChipIn4Autism. Photos: copyright (c) 2018 Philip Warbasse